I’ve recently returned from an assignment in Guatemala for Outreach International, I’ll post more on this at a later date, but I wanted to share some news which I received yesterday. Outreach International has a small communications and marketing team which works tirelessly to produce materials to inform its donors of the work they are involved in around the world. Back in my corporate days I worked alongside businesses who had marketing budgets dwarfing that of Outreach International, yet the quality of publications from this relatively small non-profit organisation easily matches and often exceeds the big guys. Yesterday, they received no less than 5 awards at the Philly Awards for their excellence in non-profit communication. Two awards were given for their gift catalogue as best fundraising and best marketing campaigns. A further 1st place award was given to the My Story campaign for best informational material. They received a 2nd place award for the annual report and finally they were awarded Best of Show to top it all off. There were over 185 entries to the competition, some very large charities submitted their work so these awards are certainly something to be proud of.
I’m so pleased for the team at Outreach International as I know how hard they work to increase donor giving. It’s also nice for me as a photographer to see my images being used prominently in these publications but ultimately the magazines, articles, reports and photographs are there to highlight the fantastic work which is being done in the field. The publications in themselves mean very little to the thousands of people Outreach International are helping day-in, day-out around the world, but without these marketing efforts the funds cannot be generated to provide the amazing, life-changing work in some of the world’s poorest communities.
I offer my personal congratulations to all at Outreach International for their efforts and I look forward to working with them in the future.